About OenoStyle

OenoStyle is an innovative consulting, market research, and event production firm focused exclusively on the wine segment. We create educated and brand aware wine consumers by producing wine events that marry traditional tastings with an educational component to "lock-in" the brand. We can also provide custom consulting and market research to enhance share and revenue for producers, distributors, and retailers alike. Our core competencies enable clients to cut through the resistance and confusion that typifies the saturated wine market and deliver a branded message embedded in a consumer's "wine education."

Today's competitive environment is becoming more consolidated. Smaller distributors, seeking to differentiate themselves in the eyes of suppliers and retailers, must look beyond traditional customer research and marketing to maintain sustainable competitive advantage. An effective and "objective" education program locks a brand(s) into the wine synapse of the consumer, evoking the product's name whenever that knowledge is called upon. This capability allows distributors to create differentiation when trying to close prospective suppliers and retailers. This is especially true for distributors with a highly percent of "old-world" wines in their portfolio. OenoStyle also builds grounded market research by extracting both qualitative and quantitative data covertly from event attendees. Covert data collection is statistically more valid, and it illustrates both a micro and macro model of consumer habits and sentiment. We even have an archetect on staff to provide display consulting, design and build-out.

The OenoStyle team knows wine inside and out. We've worked as event producers, senior sales and management professionals, and supplier-side consultants. We have tackled the full range of challenges producers and distributors face as they strive to be more profitable and innovative. OenoStyle’s tools and techniques are based on our extensive research on best practices in corporate profitability and innovation and leverage best practices in market research. They are ideally suited to market and product projects; innovation process initiatives; and Six Sigma and other quality improvement initiatives.

* Peter Richardsson, President
peter@oenostyle.com

Peter marries his long history in the wine, gourmet food & restaurant businesses with his experience in marketing and producing technology seminars. He has produced wine lectures and seminars for both wine organizations like ZAP and the Walla Walla WPA to numerous corporate, restaurant, and private group events. Peter has written, produced, and/or headlined almost 100 different events for a wide variety of clients at a host of eclectic and unique venues. He has appeared on television and radio programs from Massachusetts to Washington State and appeared several times on “This Week in the Palm Beaches” interviewing chefs, restaurateurs, and wine merchants.

Previously, Peter served as the National Sales Director of American Ostrich. American Ostrich produces nutritional gourmet products exclusively for "white linen", healthcare, and retail foodservice distributors. He negotiated all media buys and represented the firm at all industry trade shows. Peter showcased the products on the Food Network and at boutique events like the ZAP wine tasting tour. At The Taste of New England he worked extensively with chefs and vinery representatives to match the wines to specific ostrich dishes.

Peter is a graduate of the Elizabeth Bishop Wine Master's Program at Boston University, and has a Masters Degree in Marketing from The University of Maine.

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* Jorg Steyskal, Director of Market Research

Jorg's day job consists of natural gas risk and volatility analysis and management for a Washington State utility, but at night he morphs into the a consulting sommelier at Hurley's Restaurant. Jorg has also published several wine reviews and wine market forecasts. Jorg has gained a unique perspective into the wine market, and understands the nuances of both diner's and consumer's expectations. Jorg received his MBA from Northeastern University.

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* Richard Richardsson, Architect

Richard consults, designs, and oversees the installation of all wine cellars, bar library sections, and retail wine display products. He is a member of the Retail Designers Association and received his Batchelor of Architecture from Pratt.

TESTIMONIALS

"The OenoStyles "Pinot" Seminar Series heightened the understanding and appreciation of the pinot grape for everyone in the room. By demonstrating the differences between old and new world wines, laws, and market strategies, attendees gained a useful topology of the wine market that we even adopted as an illustration of network legacy architecture. The bottom line was that the event delivered an excellent "education" that my clients really appreciated."

- Steve Longoria, Director of Network Processing Marketing, IBM

"We hired Peter and OenoStyles to produce an educational tasting for our annual Board of Director's meeting. Peter's presentation was both informative and extremely entertaining. He made learning more about wine less intimidating and we all had a lot of fun. Peter went "above and beyond" by arranging a golf outing for us at his club and continuing his efforts at dinner by pairing wines and answering all of our questions."

- Tom Carmody, Chairman of the Board, AmeriDream, Inc.